In the spirit of branding...Here are 5 ways to brand without badgering during the holidays:
1.) Send a personal card to clients, employees and colleagues. This could take some time, so get started now! A pre-written message is fine, but add a personal note to let the recipient feel special. It doesn't have to be long to be filled with sincerity.Examples:
  • "Frank, thanks for all your help this past year."
  • "Stella, hope you and your family have a Merry Christmas."
  • "To the folks at Acme, we appreciate your business and wish you all the best in the New Year."

2.) Create a newsletter focused on the season, not on your business. Why in the world would you do this when your goal is to reinforce your brand? Because your selflessness will shine through, which should be appreciated by customers and potential customers who've grown weary of sales pitches at this point in the year.

3.) Send a little gift. And we mean little. A pencil or pen, a book mark--any simple, usable item bearing your company's name, along with a friendly note, is appreciated during the season of sharing. 

4.) Think local. In tough economic times, communities often encourage shoppers to buy locally. Why not band together with other small businesses in your community to offer coupons or helpful seasonal tips. You will be drawing attention to your business as well as businesses around you.

5.) Send inspirational notes. When the budget's tight, words can be worth a million dollars! Send email blasts to customers and potential customers withencouraging words during the holiday season.There are a lot of online sources for quotes, including www.famousquotesandauthors.com. A quote such a this one from Henry Ford is sure to motivate and inspire:“Whether you think that you can, or that you can't, you are usually right.” 
 


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